The Flux Capacitor, Exploring Brand Vision, Mission And Values

Exploring Brand Vision, Mission And Values »

Regular readers of Branding Strategy Insider know we welcome and answer marketing questions of all types. Today, Lee, a Marketer in Sydney, Australia asks…

“Brad and Derrick, what is the…

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Background
According to Dr. Emmet L. Brown (born von Braun) the Y-shaped Flux Capacitor is what enable the DeLorean DCM-12 to travel through time in the all time classic Back to The Future Trilogy.

Much like the Flux Capacitor in the movies, the newsletter enables you to travel to both near and far futures. Not by speeding to 88 miles pr. hour (which is funny since the DCM-12’s speedometer only goes up to 85 mph ;) but by utilizing modern and state of the art tools of futurology, foresight, forecasting, scenario building and well… a proportionate shot of humor.

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